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    位置:每日學習網 >> 論文 >> 職稱論文 >> 技術論文 >> 正文

    區塊鏈營銷機遇,區塊鏈的應用領域有哪些

    【前言區塊鏈營銷機遇,區塊鏈的應用領域有哪些摘要】這是一篇技術論文的論文范文,怎樣區塊鏈營銷機遇區塊鏈的應用領域有哪些的論文內容。在營銷領域,區塊鏈的應用主要有一下幾個方面:1、淘汰不必要的供應鏈中間機構:區塊鏈可以幫助確保供應鏈避開控制媒體清單的中介或者廣告攔截器之類的第三方。2、促進數據共享:有利于打破數據孤島。當與合作伙伴共享數據時,使用區塊鏈作為一種記錄……

    在營銷領域,區塊鏈的應用主要有一下幾個方面:

    區塊鏈營銷機遇,區塊鏈的應用領域有哪些

    1、淘汰不必要的供應鏈中間機構:區塊鏈可以幫助確保供應鏈避開控制媒體清單的中介或者廣告攔截器之類的第三方。區塊鏈營銷機遇,區塊鏈的應用領域有哪些

    2、促進數據共享:有利于打破數據孤島。當與合作伙伴共享數據時,使用區塊鏈作為一種記錄數據交易的方式,能夠確切了解合作伙伴獲得了哪些可用數據資產以及何時獲得的。

    3、轉售庫存:通過區塊鏈銷售媒體期貨合約,區塊鏈將用作是記錄所有這些交易及其價值的分類帳本,能使廣告客戶對購買未來庫存合約放心。

    4、廣告反欺詐:利用區塊鏈的高透明度,通過在廣告素材上添加代碼,可以用來反欺詐和保證廣告交易的透明。

    5、廣告透明化歸因:基于區塊鏈的分布式記賬技術,可以解決廣告效果的量化,歸因也能更加客觀,媒體也能有更透明的收益分成。

    6、用戶隱私保護:用戶如果使用區塊鏈架構的瀏覽器,就可以只公開自己覺得可以公布的數據,他可以主動維護自己的身份檔案。

    作者:德振科技區塊鏈
    鏈接:https://www.jianshu.com/p/d40dfe23e121
    最近有117310人點贊技術論文有關區塊鏈營銷機遇,區塊鏈的應用領域有哪些
    聲明:區塊鏈營銷機遇,區塊鏈的應用領域有哪些技術論文范文的內容僅供交流學習參考,并不意味贊同其觀點或證實其描述,轉載請注明每日學習網出處和作者,著作歸原作者!
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